Gerald Holtom designed it,"It's a minor masterpiece with major evocative power," said design guru and cultural critic, Stephen Bayley, in an email. "It speaks very clearly of an era and a sensibility.
"It is, simply, a fine period piece: the ordinary thing done extraordinarily well."
The design is meant to represent the letters "N" and "D" -- standing for "nuclear disarmament" -- as they appear in the semaphore alphabet, which is used by sailors to communicate from a distance with flags.