The World Wide Web Consortium's Encrypted Media Extensions (EME) is a DRM system for web video, being pushed by Netflix, movie studios, and a few broadcasters. It's been hugely controversial within the W3C and outside of it, but one argument that DRM defenders have made throughout the debate is that the DRM is optional, and if you don't like it, you don't have to use it. That's not true any more. (more…)